90% of consumers rely on their peer recommendations to make purchasing decisions, while only 33% trust paid ads.
Having a professional marketing strategy increases by 50% the chance of successfully tracking ROI
84% of consumers take actions based on an influencer-generated post, compared to other forms of advertising.
74% of consumers make a purchase based on what they find on their social networks.
42% of consumers will tell about their positive experience with a brand, while 53% will rather spread the news about a negative experience.
57% of organizations work with a content marketing dedicated team.
92% of marketers indicate that social media is important for their business
B2B companies with blog content generate 67% more traffic to their website
People retain 70% more content through video
67% of B2B content marketers consider event marketing to be their most effective strategy
successful events use around 5 promotional methods to publicize the event
76% of marketers integrate event and experiential marketing actions within their marketing strategy
First impressions of a website are 94% design-related; 85% of B2B customers search the web before making a purchase decision; 75% users judge brand credibility based on website design
7 out of 10 Internet users are active on social media platforms; 9 out of 10 Romanian consumers use mobile devices to access social media. Customers spend up to 40% more with companies that engage with them over social media