Resume

Communication facts

/Key performance indicators

based on EXPERIENCE
TRUST

90% of consumers rely on their peer recommendations to make purchasing decisions, while only 33% trust paid ads.

90% of consumers rely on their peer recommendations to make purchasing decisions, while only 33% trust paid ads.

Having a professional marketing strategy increases by 50% the chance of successfully tracking ROI

Having a professional marketing strategy increases by 50% the chance of successfully tracking ROI

STRATEGY
PR

84% of consumers take actions based on an influencer-generated post, compared to other forms of advertising.

84% of consumers take actions based on an influencer-generated post, compared to other forms of advertising.

74% of consumers make a purchase based on what they find on their social networks.

74% of consumers make a purchase based on what they find on their social networks.

COST EFFECTIVENESS
BEHAVIORAL CHANGE

42% of consumers will tell about their positive experience with a brand, while 53% will rather spread the news about a negative experience.

42% of consumers will tell about their positive experience with a brand, while 53% will rather spread the news about a negative experience.

57% of organizations work with a content marketing dedicated team.

57% of organizations work with a content marketing dedicated team.

CONTENT
SOCIAL MEDIA

92% of marketers indicate that social media is important for their business

92% of marketers indicate that social media is important for their business

B2B companies with blog content generate 67% more traffic to their website

B2B companies with blog content generate 67% more traffic to their website

BLOG
HUMAN BEHAVIOR

People retain 70% more content through video

People retain 70% more content through video

67% of B2B content marketers consider event marketing to be their most effective strategy

67% of B2B content marketers consider event marketing to be their most effective strategy

EVENTS
CREATIVE ITEMS

successful events use around 5 promotional methods to publicize the event

successful events use around 5 promotional methods to publicize the event

76% of marketers integrate event and experiential marketing actions within their marketing strategy

76% of marketers integrate event and experiential marketing actions within their marketing strategy

INNOVATION
WEBDESIGN

First impressions of a website are 94% design-related; 85% of B2B customers search the web before making a purchase decision; 75% users judge brand credibility based on website design

First impressions of a website are 94% design-related; 85% of B2B customers search the web before making a purchase decision; 75% users judge brand credibility based on website design

7 out of 10 Internet users are active on social media platforms; 9 out of 10 Romanian consumers use mobile devices to access social media. Customers spend up to 40% more with companies that engage with them over social media

7 out of 10 Internet users are active on social media platforms; 9 out of 10 Romanian consumers use mobile devices to access social media. Customers spend up to 40% more with companies that engage with them over social media

DIGITAL PR
End

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